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Senior Product Marketing Manager

Verve Group Berlin Full-time

About the job

Job Description

Who We Are

Verve Group has created a more efficient and privacy-focused way to buy and monetize advertising. Verve Group is an ecosystem of demand and supply technologies fusing data, media, and technology together to deliver results and growth to both advertisers and publishers–no matter the screen or location, no matter who, what, or where a customer is. With 13 offices across the globe and with an eye on servicing forward-thinking advertising customers, Verve Group’s solutions are trusted by more than 90 of the United States’ top 100 advertisers, 4,000 publishers globally, and the world’s top demand-side platforms. Verve Group is a subsidiary of Media and Games Invest (MGI). Learn more at

Smaato’s digital ad tech platform is the only omnichannel ad server and monetization solution with controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Smaato is part of Verve Group, a subsidiary of Media and Games Invest (MGI). For more information, log on to

Who You Are

We are seeking a highly motivated Senior Product Marketing Manager to join our Global Marketing team. The successful candidate has gained several years of experience in a product marketing role in the ad tech industry, specifically ad products (e.g. Mediation/DSP/Ad Marketplace/Yield Management/SDK/Ad Experiences/Audiences, etc) and has exceptional communication skills. In this role, you will be responsible for supporting go-to-market for all products under the Smaato product portfolio, working closely with product leads to define the marketing roadmap, and partnering with the sales teams to position Smaato as a leading omnichannel ad marketplace in established advertising markets like North America.

What You Will Do

  • Own the go-to-market playbook for ad products built on the Smaato Ad Marketplace, relevant to the sell-side (for web/in-app and CTV publishers) and the buy-side( DSPs, Agencies and Advertisers)
  • Work with product, business and marketing leadership to help articulate the value proposition for marketplace products
  • Assist business teams in defining use cases and solutions for ad products and associated feature releases
  • Be the internal advocate for all ad products. Define the launch roadmap in partnership with the product leads
  • Analyze and interpret marketplace data from data sources within the company, to generate valuable insights on consumers, or buying and selling behavior across mobile, desktop and CTV
  • Use such insights to support the content marketing team in building compelling short form assets that communicate the power of Smaato ad products
  • Own and manage client feedback loops and help develop competitor battle cards to support product positioning
  • Help enable the sales team with materials such as product one sheets, pitch decks and other market facing collaterals. Organize monthly training sessions for sales to ensure market readiness
  • Own all internal product release communication

Job Requirements

What You Will Bring

  • 6+  years of B2B marketing experience, with at least 3+ years in product marketing, content writing or sales enablement in the ad tech industry
  • Experience with a SaaS platform, or marketplace managing buy and sell side preferred
  • Exceptional communication skills, both written and verbal
  • Proven track record that includes content creation/writing and analyzing data to make data-driven decisions
  • Ability to work independently and comfortable working cross-functionally across time zones (EU and US)
  • Ability to influence key business or product stakeholders
  • Full business proficiency in English; other languages are a plus but not required

What We Offer

  • Join one of the top privacy-first omnichannel ad platforms and gaming companies
  • Be part of a multicultural team (55+ nationalities) that is bringing advertising to the next level
  • Benefit from working with some of the most experienced professionals in our industry and constantly grow with us
  • You will learn and evolve in an empowering environment characterized by entrepreneurial actions
  • Responsibility, independence, and an opportunity to participate in projects that have a significant impact on Verve Group’s success
  • 3 Wellness days per year to help you maintain your well-being (in Q1, Q2 and Q3 after min. 90 days of employment)
  • Enhance your professional skills with a yearly training budget and improve your language skills through German and/or English classes.
  • Work and Travel Program (monthly raffle after 2 years of employment)
  • We are happy to build a great team together and we appreciate your help through our Employee Referral Bonus
  • Align your interests with the company's success and take part in our Employee Shares Purchase Plan
  • You will be entitled to 27 holidays per year in addition to any of the public/bank holidays
  • Personalized Benefits Platform; with a budget of 100 EUR/month, you can choose the benefits that fit you best from the following options:
    • Internet allowance
    • Mobility allowance such as BVG/HVV tickets and car/bicycle rental
    • Kindergarten, daycare center subsidy
    • Sport membership and personal development
    • Shopping vouchers
  • Enjoy food and beverage benefits with colleagues and have fun during team events
  • Take advantage of our Employee offers and discounts
  • Corporate Pension Scheme

Verve Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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